With CPD Ads:
- Go to booking placement on 24h.com.vn or Eva.vn. Then, advertisers reload the page (or F5) to see their advertising.
With CPM Ads:
- Because the CPM Ads are just appeared to base on right condition of targeting method, the advertisers should contact to 24h's Account executive or Sale executive to receive a screenshot of their advertising.
24h Ads Platform provides 3 formats of targeting method:
Demographic Targeting: Ads are served to base on some information of user include age, gender, location, income...
Contextual Targeting: Ads are served to base on contextual of website content when user access to. Example: Ads of electric equipment will be appeared to users who frequently access to categories related to "Hi-tech", "IT", "Market consumer "
Audience Targeting: Ads are served to base on personal data of potential users included age, gender, income, behavior, job. Example: Ads of hi-tech devices are served to business audiences who have a high income, live in big city and interested in searching for hi-tech news, ect...
CPM is cost-per-thousand impressions while vCPM is viewable cost-per-thousand impressions.
A Display Ad can be below the fold and user might never scroll down to see the Ad. Or the user lands on the page with the Ad and immediately bounces off (in less than a sec). With CPM you will pay for these.
But with vCPM you only pay for viewable impressions. An ad is counted as "viewable" when 50 percent of your ad shows on screen for one second.